New business

XD Agency marks its next chapter with new activities, talent growth and a refreshed brand image | national company

SAN FRANCISCO–(BUSINESS WIRE)–August 9, 2022–

Six years after acquiring itself from the Omnicom Group, XD Agency is relaunching as XD Agency (XDA), empowering a growing staff and celebrating a series of new business wins, including cybersecurity platform Crowdstrike and consumer electronics brand OnePlus. Additionally, the agency has been assigned expanded assignments for clients such as LEGO and Warner Media.

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XDA refreshes brand image and leadership. (from left to right): Rachel Hermansader, Head of Transformation; Courtney Hodges-Lanius, People and Culture Manager; Anna Mader, Creative Manager. (Photo: BusinessWire)

The rapid expansion of staff due to pandemic-related changes – over the past 18 months, staff has increased by 55% – and the desire to sustain the brand has opened this new chapter which includes a new website and a new positioning: “Create better. Better experiences, stories, relationships, worlds. Every day.

The rebranding was spearheaded by Chief Creative Officer Anna Mader and Creative Director Alex Kolbe. Mader said, “This transformation has been an epic journey in terms of what we do, how we do it and how we present ourselves. Whether digging deep to redefine our values ​​or living them through brand actions like partnering with Ukrainian creative talent, we partner with our clients to bring to life a collective desire we all share to leave this world better than we found it.

XDA promotes two executives who led staff training and development: General Manager Rachel Hermansader was named Chief Transformation Officer and Chief Human Resources Officer Courtney Hodges-Lanius was named Chief People and Culture Officer.

The talent moves show how XDA is moving its brand and leadership team through a combination of leadership and emotional intelligence training for senior executives, as well as formal mentoring and cultural integration programs.

The ultimate goal of these moves is to “create a place so interesting you’ll never want to leave”, a vision of founder/CEO Steve Shlansky. Hodges-Lanius said this investment in people “includes upgrading engagement technologies to foster and support remote working as well as standardizing processes to foster greater inclusion.”

“Our employees give our agency and our clients everything they have,” said Hermansader. “We are a community that listens, thinks and invests. Together, we are creating the future we all want to see – diverse, inclusive and intentional about our work and our impact in the world. »

About XDA

XD Agency (xdagency.com) is an award-winning creative agency with strong production chops designing experiences for industry-defining brands. XDA has teams strategically placed across the United States with hubs in New York, Atlanta, San Francisco and Los Angeles. Founded over 20 years ago, XDA is a leader in experience design focused on turning stories into shared experiences. XDA’s mission: to create better work while creating a better workplace. Current clients include Porsche, Mercedes-Benz, Warner Media, LEGO, Cisco Live, Dell, Bank of America and Fiserv, among others.

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SOURCE: XD Agency

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PUB: 08/09/2022 10:30 a.m. / DISC: 08/09/2022 10:32 a.m.

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