New products

U.S. June Sales: Ford Rides Behind Trucks, SUVs and New Products

Ford Motor Co. US light vehicle sales rose 1.8% in the second quarter, driven by improved inventory and continued strong demand for the company’s new products.

The automaker’s quarterly gains were largely attributable to its show in june, when sales jumped 32% from year-ago levels on strong results from its largest and most profitable vehicles. Truck sales rose 26% in June while SUV sales jumped 36%.

Sales in the United States jumped 31% in the Ford division and 41% at Lincoln in June. Ford division volume had fallen year-over-year for four consecutive months, and Lincoln ended a streak of 12 consecutive monthly declines year-over-year.

Ford said sales of its three electric nameplates were 4,353 in June, putting it behind only Tesla in U.S. electric vehicle volume. The automaker said it plans to be the clear No. 2 behind Tesla by the end of next year before challenging it for the high point of sale.

For the quarter, Ford says its truck sales, which include pickups and vans, fell 0.7%, while SUV sales rose 7.7%.

Brands (second trimester): Ford, up 1.8%; Lincoln, up 1.0%

Notable nameplates (second quarter): Series F, up 0.3%; Explorer, up 14%; Edge, up 46%; Mustang, down 17%; Ranger, excluding 53%; Bronco Sport, down 21%; Public transit, up 1.5%; Lincoln Navigator, down 11%; Airman, up 3.7%.

Incentives (June): $1,073 per vehicle, down 57% from a year earlier, according to TrueCar.

Average Transaction Price (June): $52,427, up 9.3% from a year earlier, according to TrueCar.

Inventory: 297,000 at the end of June, compared to 236,000 at the end of May and 162,000 at the end of June 2021.

Quotation: “Amid industry-wide supply constraints, Ford outperformed the industry with strong sales of the F-Series, Explorer, and new Expedition and Navigator SUVs. Together, these vehicles accounted for just over 56% of our sales in June, up about 8 percentage points from May The F-150 Lightning was the top-selling electric truck in the United States in June, during its first full month of sales, while our overall electric vehicle sales increased 77% over last year.” – Andrew Frick, Vice President, Sales, Distribution and Trucks, Ford Blue

Did you know? Ford sold 1,837 F-150 Lightning in June and says more than 75% of customers booking the electric truck are from competing brands. Ford has sold 2,296 Lightnings to date since going on sale in May and is now the leader in the nascent full-size EV pickup segment, overtaking Rivian.