New business

Tourism stakeholders in Kenya promise new business models to withstand shocks

Nairobi, June 11 (SocialNews.XYZ) Major players in the travel and tourism industry in Kenya have committed to revamping their business models and mainstreaming inclusiveness, sustainability and resilience in the face of external shocks such as the pandemic and the global economic downturn.

Speaking at a forum in Nairobi, the Kenyan capital, stakeholders in the tourism sector, including tour operators, said on Friday they were determined to rethink their business models and meet the sophisticated demands of a traveler. modern.


Betty Radier, chief executive of the Kenya Tourism Board, said investors in the hospitality industry should adjust the way they operate to ensure customers, including local and foreign tourists, receive quality service.

According to Radier, tour operators, in particular, are now expected to provide unique services to the modern traveler, in addition to taking into account other critical issues such as safety and product diversity, Xinhua news agency reported.

“The new traveler is discerning and very demanding, especially because he can see everything online,” she added.

Radier said tour operators need to move from simply being coordinators to selling opportunities and experiences to generate traveler interest. Investment in human resources will be important to achieve this objective.

She added that embedding sustainable principles in the hospitality sector will accelerate its post-pandemic recovery and generate revenue for the treasury and new jobs.

Fred Kaigua, chief executive of the Kenya Tour Operators Association, said the sub-sector has seen a 49% improvement thanks to the easing of Covid-19 restrictions and government tax incentives.

Kaigua added that the diversification of tourism products and source markets has benefited local tour operators, amid an increase in the number of travelers eager to gain new experiences while in Kenya.

Fred Odek, president of the Kenya Tourism Federation, said industry players are designing new products to attract visitors and support their businesses in the face of external shocks.

Source: IANS

Tourism stakeholders in Kenya promise new business models to withstand shocks

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