The beverage industry is heading into 2022 with a wave of new innovations, as brands launch dry January-friendly non-alcoholic alternatives, THC-infused cannabis drinks, functional products and cutting-edge launches in the non-dairy set.
The bitter housewife
Just in time for Dry January, The Bitter Housewife is bringing consumers a bitter and spicy non-alcoholic beverage with its latest launch, Cardamom Bitters & Soda. Made with herbs, cinnamon, and sparkling water, the sugar-free offering is now available online direct-to-consumer for $36 per 12-ounce 12-pack. cans.
Infused with 10mg of THC using Vertosa’s proprietary nanoemulsion technology, Boldt Drinks is a new line of cannabis iced teas available in black, blueberry, pomegranate and peach flavors. Packaged in 12 oz. cans, the brand also aims to allow consumers to bypass the dispensary line with a direct-to-consumer platform, developed by Ginger Commerce, available to California residents.
Carnation Breakfast Essentials
Nestlé Health Science has launched the ‘next generation’ of former children’s breakfast drink brand Carnation with reformulated versions of its original nutrition drinks and powdered drink mixes, reducing added sugar by 25%. The drinks are also now available in Tetra Pak cartons and the label has been redesigned to feature brighter and more distinctive images. The drinks also contain protein, calcium and vitamins C and D.
Sessionable tonic cannabis brand Cann partners with Olympic medalist and LGBTQ icon Gus Kenworthy for its latest innovation – Honeydew Mint Lite, a 10-calorie drink with no added sugar and just five natural ingredients. Like Cann’s other staple drinks, the new flavor is sold in an 8 oz. cans containing 2mg of THC and 4mg of CBD and retail for $24 per 6-pack.
“Wonky fruit” infused sparkling water brand DASH Water, which uses ugly, discarded fruit to reduce food waste, launched its latest flavor this week with Mango. The drinks are sugar and calorie free and are available in 12 oz. cans.
Brasserie Dos Luces
Craft brewery Dos Luces, specializing in gluten-free beers made from corn and maguey, is now launching an alcohol-free craft soda: Chicha Morada, based on a traditional Peruvian recipe. Available for $21.99 per 4-pack on Amazon or $3 for a single 12 oz. bottled through Bevv.com, the drink is also sold directly from the company’s brewery in Denver, Colorado, on tap and to go. The drink is just 94 calories and is high in antioxidants, sweetened with Panela and contains Peruvian lime juice, cinnamon and cloves.
Premium water brand evian is launching a new unflavoured sparkling line available in 330ml and 750ml bottles. The line, which will launch this year in fine dining restaurants and hotels, is described by the company as “dazzling, effervescent and refreshing” and made with the brand’s premium spring water sourced from the French Alps.
Metabolic health company HVMN (Health Via Modern Nutrition) is launching its latest beverage offering, Ketone-IQ, a functional solution containing energy-producing ketones. Developed with financial support from the US Department of Defense, Ketone-IQ claims to be the “world’s first drinkable ketone” that can elevate ketone levels in the body for six hours. The ultra-premium functional drink is available for $120 per 3-pack, containing 10 servings each, online direct-to-consumer and at Amazon and thefeed.com, as well as in-store at Sprouts nationwide.
Jamulogy is a new juice drink based on the traditional Indonesian drink Jamu, which is made with turmeric, ginger and various herbs and spices. Available on Amazon, Jamulogy aims to introduce the drink to American consumers with four references: Tamarind Jamu, Passionfruit Jamu, Apple Cider Jamu and Garlic Ginger Jamu. Plant-based drinks also tout health benefits such as aiding digestion and anti-inflammatory properties.
Martini & Rossi
Traditional Italian winemaker Martini & Rossi is embracing the boom in non-alcoholic wines and spirits with its latest offering, a premium range of non-alcoholic aperitifs, including non-alcoholic Floreale (botanical flavor profile with hints of chamomile) and Vibrant without alcohol (fruit with notes of Italian bergamot). The offerings contain an ABV of less than 0.5% and contain no artificial ingredients or flavors. Each SKU sells for $19.99 per 750ml bottle and is expected to be available nationwide in the US by next year.
UK plant-based milk maker Minor Figures is preparing to launch its latest Oat M*lk offering with a lightweight SKU, made with less sugar and low fat while maintaining standard barista quality. Recommended for use in cafes, the drink will be available on the brand’s website for $24 per 6-pack of 1-litre cartons.
Silk, a longtime stalwart of all plant milks, aims to break new ground in the category with Silk Nextmilk, a non-dairy milk that packs the taste, texture and nutritional benefits of dairy milk. The drink contains calcium, vitamins A, B12 and D, riboflavin and phosphorus as well as 4 grams of vegetable protein per serving. Available in whole and reduced fat varieties, each 59 oz. The carton will retail for $4.99 and is available now at Target, Kroger, Publix and HEB stores.