Call it the calm before the storm. This week’s flurry of new products — which includes new entries in cannabis, energy, and kids’ beverages, among others — is just a preview of what we expect to see next week at Natural. Products Expo West 2022.
Colorado-based Starryside Co. is launching its first product this month: a line of three SKUs of immunity-boosting children’s drinks that are sugar-free, calorie-free, and fortified with vitamins C, D, and zinc. For more information, visit starrysidecompany.com.
For cannabis drink fans looking for something more potent, WUNDER has introduced their Higher Vibes line of fizzy drinks in 12oz. cans, a size upgrade from its existing 8oz. drinks. The line comes in four flavors – Blood Orange Bitters, Watermelon Basil, Blackberry Lemon and Grapefruit Hibiscus – and is available now at launch partners MedMen and Airfield Supply Co., as well as online at findWUNDER.com.
After establishing his baseline of 16 oz. natural energy drinks, Rowdy launches its first line extension in 12 oz. with PowerBurn. The line is currently available nationwide exclusively at 7-Eleven stores (including Speedway) in four flavors: Watermelon, Passionfruit Pineapple, Pink Lemonade, and Dragonfruit Mango. For more information, visit rowdyenergy.com.
Australian brand Milkadamia was built around the versatility and flavor of its star ingredient, macadamia nuts, and its new releases are no exception. At Natural Product Expo West 2022 next week, the brand will showcase several new products, including two new seasonal macadamia nut milk flavors (salted caramel and pumpkin pie) and a line of RTD coffees and chai lattes made with the company’s Barista blend. That’s not all: there’s also a new skin care line (Skinnmilk) and 100% macadamia nut oil butter. For more information, visit milkadamia.com.
Ahead of a planned rollout to more than 6,500 retail stores over the next six months, powdered functional beverage brand Cure is introducing a new brand identity and packaging design to better communicate its positioning to herbal and potentially expand its portfolio beyond its Hydration and Energy lines. For more information, visit curehydration.com
Pacific Northwest cider maker Schilling Cider has announced the launch of a non-alcoholic RTD Yerba mate line called Vida Mate, made with fruit juice and a proprietary blend of adaptogens, as well as vitamin B12, L-theanine and GABA. The line is available in 16 oz. cans with flavors of lemon mint, mango and lime and blackberry lemonade. For more information visit drinkvidamate.com
Launching in stores at the end of this month, lemonade maker Swoon is introducing Sweet Tea as its twist on a Southern favorite, offering a sugar-free alternative sweetened with monk fruit and containing 5 calories and 24 mg of caffeine per 12oz. can. The line will be available in 12-packs for $29.99 or $25.99 with a subscription. For more information, visit tasteswoon.com.
The latest in an emerging class of New England-based cannabis drinks is Good Feels, which offers a blend of 3mg THC and 2mg CBD per 12 oz. bottle. The range comes in four flavors: black cherry, raspberry apple, blood orange and grapefruit. Good Feels is also launching liquid drink enhancers that contain 4.5mg of THC and 3mg of CBD per serving (20 servings, 150mg total) in lemon-lime and unflavored SKUs. For more information, visit getgoodfeels.com.