New business

Stand Out For Good, Inc. Announces New Brand President, New Company

Hiring a national fashion retailer Tana district and announcement of new business and organization

Knoxville, Tenn., July 21, 2022 /PRNewswire/ — Stand Out For Good, Inc., parent company of popular women’s fashion brand Altar’d State, announces the opening of a new contemporary in-house brand and welcomes Tana district as President of the brand, leading the San Francisco-based team.

“Stand Out For Good, Inc. understands what it means to be a leader in the lifestyle space, and I’m proud to drive the vision and next phase of growth with this exceptional family of brands,” said Ward. “I look forward to working closely with the Chairman and CEO Aaron Walters to build the leading home brand based on purpose, making a difference every day for customers and communities in need.”

Tana district brings over 25 years of retail industry experience driving growth, building teams and delivering industry-leading results as a senior executive at retailers such as Gap, Inc., American Eagle Outfitters and Restoration Hardware. Tana served as Director of Merchandising at American Eagle Outfitters and Restoration Hardware and most recently served as Co-President at Ben Soleimani, leading all functions of the business.

“We are delighted to welcome Tana district as the brand’s new president. His experience and vision continues our growth in the consumer lifestyle space where we deliver quality products with unparalleled service and experience,” said Aaron WaltersChairman and CEO of Stand Out For Good, Inc. “This new brand expands our reach into the contemporary, organized lifestyle that we know our customers are looking for.”

More recently, the company announced the addition of Leila Heydari as Head of Design for Altar’d State. She will lead Altar’d State’s new design office in Los Angeles.

About Stand Out For Good, Inc.
Stand Out For Good, Inc. is a family of inspirational, purpose-driven fashion and lifestyle brands rooted in the community and committed to giving back. From welcoming experiences and warm associates to carefully selected products in-store and online, Stand Out For Good, Inc. represents 127 Altar’d State stores, 35 Arula stores, six Vow’d stores and three Tullabee stores in 39 states. Stand Out For Good is built on the founding principles of giving back and making a difference in the world. Locally in communities nationwide and globally as well, Stand Out For Good, Inc. has partnered with more than 4,000 nonprofit organizations that provide relief, compassion, resources, education and love. To learn more about the Stand Out For Good, Inc. family of brands, visit their websites at,, and

Media Contact:
Laura MansfieldAPR
[email protected]

SOURCE Stand Out For Good, Inc.