New products

St. Pete’s Booming Tech Company Changes Name and Launches New Products | Business Observer

ST. PETERSBURG — Marxent, a provider of 3D e-commerce experiences and 3D omnichannel experiences for furniture and DIY retailers, has been rebranded as 3D Cloud by Marxent.

The St. Petersburg-based company, which counts Macy’s, Lowe’s Home Improvement and American Furniture Warehouse among its customers, also launched a series of new 3D apps and app bundles, according to a press release.

The moves follow a record year of growth for 3D Cloud by Marxent, in which it closed a $15 million Series C investment round. Tampa-area tech entrepreneur Arnie Bellini of Bellini Capital led the funding round and joined the company’s board of directors.

“Furniture and home improvement business buyers understand that 3D is a platform decision, not a one-time application investment,” says Beck Besecker, CEO and Co-Founder of 3D Cloud. by Marxent, in the press release. “3D Cloud is already delivering a clear ROI for large retailers by enabling high value sales of configurable large products online and on mobile devices. The platform also ensures our customers are ready for emerging retail models, including metaverse retail. Now is the time to elevate the 3D Cloud.

Also last year, Marxent’s 3D Cloud made significant progress in securing a patent for its Design From Photo technology. Its latest products are the 3D Section Configurator, Room Viewer, and Closet and Storage Planner.