Merging company

Private equity firms team up to merge sports companies

Private equity firms Bridgepoint and bd-capital are merging two of their holding companies to create an online sports retail giant.

Bridgepoint Development Capital, Bridgepoint’s mid-market growth team, is combining its Private Sport Shop business with bd-capital’s SportPursuit.

The merged company, named Sportscape, currently represents more than 200 million euros in sales in France, the United Kingdom, Germany and 10 other countries.

The financing of the operation is provided by Permira.

Prior to the merger, Private Sport Shop was a sports and outdoor flash sale business, while SportPursuit was an online retailer focusing on outdoor, snow sports, cycling and performance sports .

Sportscape Group will be headed by Sébastien Rohart, the current boss of Private Sport Shop.

He will be supported by current leaders of both companies, with Adam Pikett, current chief executive and co-founder of SportPursuit, taking on the role of chief vision officer overseeing group strategy.

Private Sport Shop and SportPursuit will continue to operate as consumer-facing brands in their home markets.

The group plans to target further M&A activity “across Europe and beyond”.

Private Sport Shop and SportPursuit signed the agreement with advisory teams from PwC (financial and tax), Stephenson Harwood (legal), Mayer Brown (legal) and Goodwin Procter (legal).

To contact the author of this story with comments or news, email Sebastian McCarthy