GoDigital Media Group acquires NGL Collective Co-founded by John Leguizamo with the support of MEP Capital
LOS ANGELES, August 1, 2022 /PRNewswire/ — GoDigital Media Group (“GoDigital”), a global media and technology conglomerate focused on community, content and commerce, today announced the acquisition of NGL Collective with backing from MEP Capital , an investment focused on solidifying media and entertainment.
In connection with the acquisition, NGL Collective (“NGL”), the first New Generation Latinx digital media and entertainment company in the United States, co-founded by actor and activist John Leguizamo and industry leader David Chitel merges with mitú from GoDigital, a leading digital media publisher dedicated to inspiring, representing and super serving Latinos in America. The new entity will retain the NGL Collective name, becoming the nation’s largest 100% Latin-digital Latinx media powerhouse, helping advertisers connect with this coveted audience, regardless of age or language preference.. NGL will speak to an extensive network of Latinx creative and media partners, reaching America’s Latinx communities through an array of social media and editorial sites, in-person and virtual community events, and published research.
“Latinx media consumption is exploding. NGL’s expertise in Latinx media solutions and our shared commitment to culturally relevant creativity make it a great addition to GoDigital’s portfolio,” said Jason Peterson Chairman and CEO of GoDigital Media Group. “This acquisition cements our presence in the Latin American media space.”
NGL’s premium Latin video offerings across web, mobile, social, and connected TV and #1 comScore rating, coupled with mitú’s community of over 13 million social media followers and web visitors , will deliver an unparalleled video experience for consumers and advertisers.
“Latinos are the largest ethnic group in the United States, accounting for 11% of purchasing power, yet their contribution is routinely excluded in media and entertainment,” said John LeguizamoCo-founder and Partner of NGL Collective. “With NGL Collective and mitú’s shared commitment to amplifying the voices of the Latinx community, our platforms and reach will expand. We will create more opportunities for Latinos in front of and behind the camera to speak directly to our community. and to influence how America sees us and how we see ourselves.”
With the combined market presence of the mitú brands, including wearemitú, somosmitú, FIERCE, crema, and Things That Matter, and the NGL brands, comprised of Latina Moms, Hispanic Kitchen, and Hispanicize, the new NGL community will be the largest gathering of Latinx influencers, content creators, entrepreneurs, trendsetters and innovators in media and entertainment around the world. NGL’s Emmy®-nominated in-house production team will also partner with mitú’s social content and brand studio team, which operates mitú Studios, a 14,000 square foot studio located on the Eastside of Los Angeles.
“For ten years, mitú has built its legacy of building communities and ensuring that Latin American voices are heard. Joining forces with NGL allows mitú to continue to create brands, cultural content and experiences that resonate with and represent the diversity of the Latino community,” said vanessa vigilChief Mark Officer, NGL Collective. “It’s exciting to bring these companies together in a common mission, with complementary solutions, and to be among the leading mitú and NGL brands in the next decade.”
NGL will be led by current CEO and Founder David Chitelwith the creative support of partner John Leguizamo. vanessa vigil will be elevated from managing director of mitú to chief Mark Officer from NGL. Ben-LefChief Operating Officer of NGL, Ben Of Jesuspresident of NGL Studios, and Joe BernardChief Revenue Officer of NGL, will retain the same functions. Stephen Brookschairman of mitú and Latido Networks, will oversee the integration of the two companies, focusing on strengthening GoDigital’s investments in Latinx media.
“This unprecedented business combination furthers our mission to be the premier Latinx next-generation digital media and entertainment company in the United States,” concluded David Chitel, Managing Director of NGL Collective. “The power and influence of Latino America deserves a company like NGL to focus exclusively on connecting advertisers with our coveted audience in language, culture and context. The depth of our newly expanded offering, including mitú , makes us by far the leader in our space.”
Kroll Securities, LLC served as exclusive financial advisor to NGL Collective on the transaction. Frost Miller LLP served as counsel to NGL and Stubbs Alderton & Markiles LLP served as counsel to GoDigital. The progress of the GoDigital transaction was coordinated by Zeevo Group LLC.
NGL Collective (“NGL”) is America’s leading independent Latinx media and entertainment solutions company that connects advertisers with Latinx audiences across language, culture and context. Decades before it was cool, understood, or even acceptable to talk about the NGL (New Generation Latinx) majority driving growth in America, NGL Collective is committed to modernizing the way advertisers reach and engage Latinx. As the group that coined the term “New Generation Latinx”, we know NGL best and help advertisers connect with them through our end-to-end offerings, spanning NGL Media, NGL Studios, NGL Social, NGL Virtual and NGL Solutions. www.nglcollective.com
About MEP Capital
MEP Capital (“MEP”) is an investment firm focused on opportunities in the media and entertainment industries, providing support to the creative community. In digital media, music, film and television, games, live events and digital media, MEP partners with leading operators in the sector to finance projects, acquire assets and invest in companies. We invest through long-term oriented funds, with committed capital from institutions, family offices and high net worth individuals. www.mepcap.com
mitú is a leading digital media company dedicated to inspiring, representing and serving Latin Americans. As a platform built for Latinos by Latinos, mitú is committed to representing both the collective and unique experiences of the 200% generation – 100% American and 100% Latino – through their multiple touchpoints in video. , editorial, social media, media and research. . www.wearemitu.com
About GoDigital Media Group
GoDigital Media Group (“GoDigital”) is a diversified multinational conglomerate focused on technology-based and vertically integrated intellectual property rights management through its operating subsidiaries. GoDigital focuses on the synergy of content, community and commerce across music, video networks and brands. www.godigitalmg.com
View original content to download multimedia: https://www.prnewswire.com/news-releases/ngl-collective-and-mitu-merge-to-create-largest-digital-first-latinx-media-and-entertainment -powerhouse-in-us-301595931.html