New products

Next New Products, Chip Shortage & More – 24/7 Wall St.

Now that Apple Inc.’s (NASDAQ: AAPL) 2021 fall event is in the books, it’s time to start speculating on what new products the company will launch next. After all, what has Apple shown us lately?

The odds-on favorite is an already popular 27-inch iMac display that features mini-LEDs and Apple’s ProMotion technology. Ross Young, CEO of Display Supply Chain Consultants (DSCC), tweeted that the 27-inch screen “fits in an iMac in the first quarter of 22, not an external monitor.”

The iPhone 13 Pro and the new MacBook Pro launched this week use Apple’s ProMotion technology, and the company has already released mini-LED displays under the XDR brand.

A new rumor, first reported by The Verge’s Tom Warren in a tweet and quoted on 9to5Mac, suggests that Apple Music is coming to gaming consoles. Warren cut and paste part of a page on Apple’s website that contained the following answer to the question “Where can I listen to Apple Music?” “:

You can also listen to Apple Music on many popular streaming devices, smart TVs, and game consoles if they support the Apple Music app.

Apple then removed the reference to game consoles, but too late.

Speaking of Apple Music, TechCrunch’s Manish Singh thinks Apple’s $ 4.99 Apple Music tier for voice-only is an effort to bolster the company’s Siri voice control software: “I think it’s reasonable to speculate that the iPhone maker is lowering the price barrier. and persuade more people to use Siri because he wants to collect more voice data to train and improve his voice assistant.

Singh compares voice-only Apple Music to Amazon’s Alexa voice assistant:

If you want an example of what can happen to voice assistants when you require users to treat it as a voice-first or voice-only service, look at Amazon’s Alexa. Outside the door, Alexa had to be accessible by voice. This not only allowed Amazon to collect massive amounts of training data for its Alexa algorithms, but also helped educate users on how to make the most of it.

Briefly note:

JPMorgan analysts cut their forecast for iPhone sales in the December quarter by nearly 4% according to Reuters. JPMorgan expects Apple to sell 58 million units in the quarter. Last week, Needham analyst Laura Martin lowered her estimate of iPhone shipments for the quarter from 10 million units to 80 million. Both companies cite supply chain issues (i.e. chip shortages) for the lowered projections.

Target stores are doubling the number of locations that include Apple pop-up stores from 17 to 36. Target launched the pop-ups in February. New pop-ups will be located in Florida, Texas and Minnesota.


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