In this week’s roundup of new product launches, Coca-Cola and MTN Dew launched new limited-edition soda flavors targeting the gaming community, regional cannabis drink makers introduced new range, and the trend of sodas and seltzers for gut health continues with the launches of emerging player Poppi and newcomer Aqua ViTea. Additionally, beverage producers have also introduced new functional dairy milks, plant milks and waters.
Vermont-based kombucha brand Aqua ViTea is making the leap into the functional soda and seltzer space with its latest line: Aqua Seltzers. Positioned as a better-for-you sparkling drink, the line is made with probiotics and comes in four flavors: Grapefruit + Thyme, Raspberry + Lime, Cucumber + Mint, and Pomegranate + Cherry. Each can contains 15 calories and 1 gram of sugar. The drinks are now available direct-to-consumer for $36 per 12-pack.
Family-owned dairy producer Clover Sonoma has launched Moon Milks, a new line of functional Ayurvedic milks made with blends of two percent organic milk, herbs and spices. Rolling out this month nationwide at Whole Foods stores, the chilled drinks are available in Golden Moon (ginger turmeric), Blue Moon (blueberry lavender), and Pink Moon (cherry hibiscus) flavors. Each 32 oz. the carton will cost $5.99.
Following its first “Space” flavored offering from its Coca-Cola Creations line, The Coca-Cola Company now introduces Coca-Cola Byte, a new “Pixel” flavored product available for a limited time. The new soda, available in full flavor and Zero Sugar varieties, is aimed at gamers and is supported by an online experiential marketing campaign. The drink was launched in Latin America on April 4 and will be on sale in the United States online from May 2.
Michigan-based cannabis-infused sparkling water brand Happi has announced its third flavor launch: Pomegranate Hibiscus. Made with 2.5 mg of THC and 25 calories per 8.4 oz. can, the new flavor joins lemony elderflower and raspberry honeysuckle on the brand’s range. Happi is available at 50 Michigan dispensaries.
Massachusetts-based cannabis seltzer maker LEVIA is launching a seasonal Mellow Mule flavor, featuring a hybrid cannabis blend to help consumers feel uplifted and social. With flavor notes of ginger and lime, the limited-time product features artwork by local artist Hailey Bonia. Each 12 oz. The can contains 5 mg of THC, zero calories and zero sugar. The new flavor will be available at 150 dispensaries across Massachusetts.
Coke isn’t the only soda brand breaking new ground for gamers this week. MTN DEW has launched a Championship Citrus Cherry flavor for its caffeinated Game Fuel line. The launch marks the return of the line’s fan-favorite Citrus Cherry flavor with an “overhauled taste,” according to the company. The limited edition flavor was developed in partnership with YouTuber Dr Disrespect and will be available in 16 oz. cans bearing his image and logo.
Muddle and Mint
Aiming to provide consumers with a non-alcoholic beverage option, mixer maker Muddle and Mint has launched a line of ready-to-drink, non-carbonated mocktails. Available in Rosemary Grapefruit, Mint Green Tea and Hibiscus Sage, the drinks come in 8.4 oz. cans.
Originally showcased at last month’s Natural Products Expo West 2022, prebiotic soda brand Poppi is now rolling out a Cherry Limeade flavor. Containing only 5 grams of sugar per 12 oz. can, the drink is made with apple cider vinegar to aid digestion and support immunity, skin clarity, blood sugar and pH balance.
Pressed is launching three new plant-based flavored nut milks in its stores nationwide, the company announced. Additions include Morir Soñando, a Dominican-style flavor similar to orange custard made with orange, coconut cream, cashews, carrot, cinnamon, and sea salt; Horchata Azul, a Mexican classic made with coconut cream and spirulina; and Saffron Badam, an Indian-style drink made from a mixture of almonds and nuts and spiced with curry powder, turmeric, ginger, black pepper, cardamom and saffron extract.
The improved water brand ShineWater, which includes 100% of the recommended daily dose of vitamin D, is now launching its hydrating drinks in 6 oz suitable for children. pouches. The new format includes two of the brand’s best-selling flavors: Strawberry Lemonade and Mixed Berry Acai. Sachet multipacks are now available at Meijer stores and other retailers will be available soon.
The Microdrink brand water drop has debuted a new 28 oz. stainless steel sports bottle for use with its drink mixes. Available for $45 online and in-store, the bottle features a sports cap and weighs 340 grams without liquid. For a limited time, the bottle is available in a multipack with two flavors of caffeinated water drops – NERO and SHIRO – for $58.