New business

New business training project with Olympic heroes in time for Beijing

GoDaddy today unveiled a new training program for UK micro business owners. the

the content has been designed in partnership with Team GB athletes, Olympic gold medalists and sports science and business experts.

GoDaddy’s ‘Business Of Performance’ training program – launched to coincide with next week’s Winter Olympics – includes input from freestyle skier and Team GB medal hopeful James Woods and Olympic champion of skeleton, Amy Williams.

It was created following research by GoDaddy which revealed that many UK small business owners struggle with the three ‘maximum performance principles’ of sleep, nutrition and stress.

Identified by renowned sports scientist, physiologist and former Olympian Greg Whyte OBE, the ‘Principles of Maximum Performance’ are indicators of a person’s health, well-being and productivity. GoDaddy’s research suggests that many small business owners struggle with poor quality sleep, unhealthy diets and high stress levels.

In fact, according to the research, micro business owners surveyed in the UK said they slept an average of just 6.3 hours a night, 1.3 hours less than the average person. More than half (53%) said they slept six hours or less, meaning the majority fall below the recommended seven hours per night.

Meanwhile, a third (32%) described their diet as ‘poor’ and complained of low energy levels (31%), while almost three in five (58%) say they can’t concentrate for long periods at a time. . Another quarter (25%) report having poor mental health and wellbeing.

World renowned sports scientist, physiologist and former Olympian Professor Greg Whyte OBE said: “Elite athletes and small business owners have a lot more in common than they realize. Both groups possess an incredible drive to succeed and often invest years in their discipline of choice. With that in mind, it’s important for both of them to be at the top of their game.

“So it’s concerning that so many business owners struggle to get enough sleep, eat the right foods, or decompress. Simply put, the “Peak Performance Principles” are all about resting, cooling down, and refueling the right way. That’s exactly what GoDaddy’s new Business Of Performance training program will help entrepreneurs do.

Winter Olympic gold medalist Amy Williams, now a personal trainer who has a high performance and wellness start-up specializing in working with budding young athletes, Zebra Performance, said: “After being from being an Olympic athlete to running my own business, there are so many parallels one can draw between them. While it can be hard to focus on yourself when there is so much work to to do, ensuring you are in the right space mentally and physically is key. great help for any small business owner”.

The program includes tips and advice on how to fine-tune your mindset, use meditation to your advantage, adapt your diet, and learn from the successes and failures of others. It includes first-hand information from Greg Whyte, Amy Williams and other experts, including:

  • James Woods, Team GB freestyle skier
  • Lucy Stone, Founder and Owner of GoDaddy Client Company, Meditation Rocks
  • Simon Squibb, investor, entrepreneur and business mentor

Ben Law, Head of UK and Ireland, GoDaddy, said:

“There are strong parallels between being an elite athlete and running a micro-business. Both require vision, dedication, motivation and skill to succeed. detailed, personalized workouts to hone their craft – packed with information on everything from what to eat to when to sleep – micro-business owners, until now, haven’t had such a luxury.

“GoDaddy empowers everyday entrepreneurs and we hope that through the Business of Performance training program we will share helpful tips and continue to provide all the tools to help micro business owners succeed online. »