New products

NB Pure will introduce new products and a larger footprint

NB Pure, the Phoenix-based supplement brand dedicated to enhancing lives through a natural approach to health and wellness, will return to this year’s Natural Foods Expo West to proudly showcase innovative new products, a partnership brand with author and wellness influencer Andrea Hannemann and many more Continued.

NB Pure will soon be partnering with a few “mass drug” and large-scale specialty retailers named later in 2022. These nationwide collaborations further solidify the brand’s position as a major player in the wellness space. being natural and the best provider of wellness supplements on the market.

NB Pure’s new partnership with author and wellness influencer, Andrea Hannemann, also known online as Earthy Andy, has brought two exciting collaborative products to market:

  • Plant Powered Protein is a delicious, plant-based protein powder with the digestive benefits of pre and probiotics. Made from a blend of digestive enzymes, North American pea protein, chia seeds and natural vanilla flavor, this plant-based protein fits perfectly into the existing portfolio of wellness products. -be authentic NB Pure sourced from the highest quality ingredients.
  • Earthy Andy B-12 Lava Flow is a B-12 spray that uses methylcobalamin, the form of B-12 that the body absorbs fastest and most efficiently. Made with clean, simple ingredients, this B-12 spray is a must-have for all daily wellness routines and lifestyles. B-12 is an essential vitamin that supports brain performance, better mood, higher energy, and more restful sleep cycles.

NB Pure has also introduced an incredibly important addition to its family of natural ingredient supplements: Immune+, which contains a powerful blend of vitamins, herbs and antioxidants to support the body’s natural defenses. Carefully created with the most potent holistic formulation possible, Immune+ contains key nutrients (calcium, vitamins C and D, zinc, ashwagandha, quercetin, CoQ10, resveratrol, Reishi mushrooms and more) that not only boost the immune system, but can shorten the duration and severity of viral symptoms.

“Over the past year, we have been able to expand our products that boost immunity and promote healthy living and now we can bring them to a wider audience through larger partnerships coming later this year,” said Danna Pratte, Founder and CEO of NB. Pure. “Our goal has always been to improve the lives of our customers through our natural approach to health and wellness, so we pride ourselves on constantly innovating in this space, staying nimble and bringing relevant products to consumers.”

NB Pure will also be showcasing its immune health products, a topic that will no doubt be on attendees’ minds as COVID-19 continues. Zinc Up, Vitamin D3 Spray, OnSet Immunity Boost and the new product Immune+ are all part of NB Pure’s “boost” pillar and will be on display at their booth (#3815, Hall D).

To keep up with the brand’s latest innovations in health and wellness, visit the NB Pure website at or follow their Instagram page @nbpure.

About Pure NB

NB Pure has been in the dietary supplement industry for over 25 years. Their mission is to provide the highest quality supplements to those looking for a natural approach to their daily health care needs. Their commitment to excellence ensures that their products meet and exceed industry standards for purity, potency and bioavailability and enables them to provide consumers with cutting-edge and innovative products.

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