MERGE, a high-end storytelling technology company, today announced that socially responsible marketer, Justine Fedak, is joining the agency as chief marketing officer and member of the company’s executive committee. Justine will work with MERGE senior management to tell the many stories about MERGE’s clients, people and work.
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MERGE appoints Justine Fedak as Chief Marketing Officer (Photo: Business Wire)
âJustine truly embodies MERGE’s goal of promoting health, wealth and happiness in the world,â said Patrick Venetucci, President and CEO of MERGE. âWe are proud and honored to add such a courageous social advocate, creative mind and empathetic leader to our team. ”
Justine is a self-proclaimed corporate hippie and socially conscious transformational marketer with extensive experience in brand management and marketing operations. She is one of the happiest and most passionate “storytellers” in the industry. Her mantra, âbe in love with your life, every minuteâ underpins her contagious and energetic approach to strategic thinking and marketing communications. Her collaborative style and natural inclination to promote “health, wealth and happiness” for all those around her, coupled with her commitment to giving back, have earned her a reputation as a tenacious and focused partner who works for herself. invests fully in a shared vision and result. . Her inclusive leadership style, openly sharing her inspiring life in conquering multiple sclerosis, keeps her and all those around her fully focused on the true importance of health, while also emphasizing the richness of empathy that we all need to really connect, create our best work, and ultimately believe in the magic and impact of our lives.
Justine’s long career with BMO Financial Group, a leader in marketing communications in North America, has allowed her to build a strong and diverse network not only in financial services, but also in sports marketing, as well as philanthropic, civic and voluntary communities.
Prior to joining MERGE, she was a consultant in her own company, Corporate Hippie, held the title of Chief Brand Strategist at Pollara Strategic Insights and worked with various clients from various industries across North America. She is also the co-founder (Star Jones) of Instant Impact Group, a diversity and marketing consultancy, and author of an inspiring children’s book, âThe Magic Happy Chairâ.
Justine is a very active member of her community and industry. She is a board member of the Magnificent Mile Association and the Chicago Police Foundation. She is Commissioner of SSA City of Chicago (Greektown), President of Chicago-Toronto Sisters Cities International (World Business Chicago) and Past Chair of the City of Chicago Municipal Marketing Advisory Board, ADA25, as well as a former member of numerous other prominent boards.
MERGE promotes global health, wealth and happiness by merging storytelling with technology and provides marketing and technology clients with full service capabilities, including strategy, creative communications, business engineering, experience, performance marketing, media and marketing operations platforms. MERGE has enduring customer partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Marco’s Pizza, Facebook, BlueCross BlueShield, Abbott, Supernus, Seqirus, GE Healthcare, Advocate Aurora Health, Brigham Health, Indiana University Health, Fidelity and Eaton Vance. With over 700 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York and Los Angeles, MERGE employs a talent-to-task process that empowers clients to think higher and feel more deeply about their customers. For more information, visit mergeworld.com.