In honor of the 60th anniversary of Spider-Man’s comic book debut, Marvel is set to commemorate the iconic character with its new “Beyond Amazing” initiative that features global marketing, special consumer products and immersive experiences. . The wall-crawling icon has appeared in a plethora of motion pictures, comic books, video games, toys and more, and it’s fitting that the media franchise celebrates his profound impact on the world.
“Very few characters have touched the lives of fans around the world like Spider-Man has over the past 60 years,” said Paul Gitter, SVP, Marvel Consumer Products. “We’re excited to partner with best-in-class brands on unique Spider-Man offerings that continue to expand Marvel’s leadership in lifestyle.”
On the merchandise side, you can expect to see 20 jaw-dropping comic book covers from various artists who interpret the popular Marvel character’s pop culture influence as well as an extensive streetwear collaboration. In terms of experiences, Marvel is setting up “Beyond Amazing – The Exhibition” which will be located at the Comic-Con Museum in San Diego, California. Diehard fanatics of all ages will have the opportunity to visit the Web-Slinger’s classic art, costumes, movie props and more. Finally, Marvel Spider-Man Remastered and Marvel Spider-Man: Miles Morales will launch on PC for the first time, the first of which will debut on August 12, 2022 while the second will drop in Fall 2022.
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