Merging company

Logicserve Digital becomes LS Digital

LS Digital merges Langoor Digital with its suite of digital marketing transformation services.

An integrated digital marketing company, Logicserve Digital has unveiled its new avatar: LS Digital. The company kept the shape and flow of the logo while changing the name from Logicserve Digital to LS Digital.

This transformation into a dynamic entity with a renewed vision, “to help brands activate and accelerate their digital marketing transformation to stay relevant to their ever-changing digital consumers”, will build on its existing media capabilities and help better serving the Indian market while setting the stage to become a leader in the global digital marketing landscape. Currently, LS Digital is serving its customers in the Indian and MEA markets.

The ever-evolving field of digital marketing has become a critical differentiator for service providers to enable brands and accelerate their journeys with well-established roadmaps. “We strongly believe that the best founder-led companies with enormous expertise, potential and desire to change the landscape of digital marketing transformation should be brought together on one platform. We let’s call this platform ‘digital LS’. It retains our brand heritage with 2 letters (L and S) while delivering digital as a core proposition to our customers through merged entities in six areas: Media, Creative & Communication, CX, Data & Ideas , tools – adtech & martech and tech innovations,” explained Prasad Shejale, Founder & CEO, LS Digital.

The rebranding of Logicserve Digital to LS Digital was synchronized with two major developments:

Private equity through Florintree Advisors

LS Digital has also raised private capital from Florintree Advisors, an alternative asset management firm known for funding startups such as ideaForge, Pharmeasy Wealthdesk, Freight Tiger and FreshMenu. The funds will be used to build existing capacity while taking into account the inorganic path of growth.

“LS Digital and Florintree shared a desire to build a leading global business in India. It’s a very exciting space, so our goal is to invest in existing capabilities and even acquire niche companies. This is a multi-step deal with a commitment to inject more funds as we move forward,” said Mathew Cyriac, Chairman of Florintree Advisors.

Addition of Langoor Digital to LS Digital’s suite of digital marketing offerings

In line with its new vision to expand its global footprint, LS Digital initially onboarded digital creative agency Langoor to strengthen its service offerings for CX, digital design and Web 3.0. Langoor adds another layer to LS Digital’s service offerings, allowing it to leverage its expertise to deliver a better customer experience.

“LS Digital and Langoor share a very similar corporate vision to become an Indian global company. Coming together will allow us to achieve success on a much larger scale. Our primary focus is on growing digital business for brands, through media, creative, data and insights and technology, while Langoor will primarily focus on customer experience enabling growth for our customers . Together, we will create transformative experiences for customers. Shejale added.

Langoor is a digital transformation agency that operates at the intersection of technology, creativity and data. They take care of a brand’s 360-degree digital mandate with services that include transformation consulting, marketing automation, Web 3.0 technology and creativity, web application design and development, communications and interactive design, e-commerce building, SEO, and social media marketing. .

“Digital marketing is in a constant state of change and innovation. Langoor’s DNA is to work outside the box to achieve positive business results. We are thrilled to join LS Digital and look forward to reaching new heights. said Venugopal Ganganna, CEO, Langoor and Girisha Gowda, Co-Founder and COO, Langoor.

Langoor’s merger with LS Digital adds very strong service offerings under CX. Their pioneering projects in the metaverse have allowed some of the world’s leading brands to test the waters in the metastore and Web 3.0, seizing first mover advantage in their respective industries.