Light & Wonder unveiled various new gambling products at the Global Gaming Expo (G2E) in Las Vegas on Tuesday, saying they will “bring amazement to players, customers and operators” around the world.
Light & Wonder’s new products and innovations featured “respond to changing player behavior” and included:
- COSMICLight & Wonder’s newest slotted cabinet and latest hardware innovation
- THE CARD RECYCLERa sustainable solution for operators
- Light & Wonder LIVE DEALER by Authentic Gaminga live casino experience
- Improvements to the Light & Wonder suite of systems
Dylan SlaneyEVP and CEO of iGaming, Light & Wonder said:
“We know gamer behavior is changing and we’re passionate about giving gamers the best digital experiences, wherever they are.
Light & Wonder continues to raise the bar for our fans, enriching their gaming experience and delivering exciting new game worlds, all on the world’s most trusted iGaming ecosystem.
Presented by the American Gaming Association and organized by Reed shows, the American trade show for the gaming industry takes place this week (October 10-13). It brings together industry professionals and game companies, driving the business forward and defining the future of gaming.
New products unveiled aim to be “endless fun” for gamers
The company said it recognized the shift in player behavior towards “immersive and connected offerings”. Light & Wonder therefore focuses on games that players want to access across different platforms – retail casinos, online casinos and mobile apps – in real money and free social markets.
In yesterday’s issue, Matt WilsonCEO of Light & Wonder pointed out:
“Over the past seven months, Light & Wonder has evolved from a diverse business to one focused solely on cross-platform games and enabling technologies. The new products we announced today will allow us to continue to lead the way. By investing in next-level experiences, content, technology, systems, studios, and platforms that redefine gaming, we remain committed to delivering great games the world wants to play.
COSMIC offers gamers an immersive experience with revolutionary fiber optic lighting and advanced animations. It has a top 27-inch screen that fits seamlessly into the player panel, including the shiniest bash buttons. COSMIC is the company’s latest hardware addition, joining KASCADA™ Dual Screen and its all-new stepper cabinet, LANDMARK™ 7000.
The next generation of electronic tabletop games, Light & Wonder LIVE DEALER by Authentic Gaming, uses a custom studio environment to provide a selection of live shared tables. The product allows operators and players to customize graphics, user interfaces and side bets.
Expanded progressive jackpots are now available to US casino operators, for the first time with the popular Game DUŌ FÚ DUŌ CÁI, 88 FORTUNES – JACKPOT FESTIVAL. The game series features a recognizable symbol-based mechanic similar to the land game Light & Wonder.
Light & Wonder also brings its popular ETG ROULETTEX game at a standard roulette table. It offers players a “supercharged roulette experience” by allowing them to choose a level of volatility and the chance to win up to 500 times the value of their bet on a single number. The game is available on QUARTZ Hybrid, QUARTZ Standalone, TABLEMASTER QUARTZ and traditional felt.
Aim to provide advanced products to popularize the casino floor
Light & Wonder aims to continuously update its casino partners and operators on the full suite of solutions and systems, enabling them to gather information about its casino activity.
As Siobhan AlleyCEO of Light & Wonder Gaming observed:
“The ingenuity that drives our program is unparalleled. We remain totally focused on promoting inclusive and successful experiences across our entire product line. As the only company to hold leading positions in gaming, iGaming and social media, we will continue to break down barriers in the cross-platform space.
Light & Wonder also unveiled some innovations in systems, technologies and mixers, like THE CARD RECYCLER, L&W Connect, Celebrity Celebration, AToM and Linux OS for iVIEW 4.