New products

Jay Leno to Kick off SEMA Show at New Product Breakfast

Jay Leno will kick off the SEMA Show 2021 as a featured guest at New Products Breakfast on November 2. Taking place before the official opening of the SEMA Show on the same day, the New Products Awards Breakfast is akin to a four-day event opening ceremony, where innovation, technology and advancement in cars take center stage, according to the SEMA Show.

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As the featured guest of the New Product Breakfast, Leno will inspire and motivate show attendees as the winners of the Best New Product awards are announced, SEMA show organizers said.

New Product Breakfast tickets are available free to all SEMA spectators by visiting Tickets are free for all accredited participants, but must be reserved in advance as space is limited.

In addition to a sit-down breakfast served from 7:30 am at the Westgate Las Vegas Resort & Casino, the event includes announcements and presentations from new product winners. The awards are presented in 16 categories and will be featured in the New Product Showcase throughout the week of the SEMA Show. The New Product Showcase, voted by buyers and the media as the # 1 destination for SEMA, includes new and featured products from exhibitors on display in one location. All exhibitors can enter an unlimited number of products in the display case, with the first entry being offered free of charge, according to SEMA Show.

The SEMA Show will take place November 2-5, 2021 in Las Vegas, with the show opening at 9 a.m. More than 1,300 exhibiting companies are expected to participate throughout the Las Vegas Convention Center. To date, over 40,000 buyers have signed up. To learn more, visit

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