New products

i-PRO EMEA becomes independent from Panasonic to market new products

i-PRO EMEA set out to shake up the security camera industry by building on its reputation for Panasonic quality and reliability and adding a start-up mindset focused on responding quickly to customer demands by focusing on market for new innovative and competitive products.

As of October 1, the new independent global company has officially transferred from Panasonic and is now headquartered in Amsterdam, as part of the i-PRO global business network based in Japan.

i-PRO EMEA will continue to build on its 60-year history of producing quality security cameras and accelerate the introduction of innovations, such as artificial intelligence. In line with its new focus, the company will adopt the i-PRO brand as a stand-alone product identity from April 2022.

Gerard Figols has been appointed president of i-PRO EMEA to lead the organization into this new era. In addition to transferring the existing team and know-how from Panasonic, i-PRO EMEA is also actively recruiting to bring additional talent into the organization to help the company take it to the next level and prepare it for a future growth.

“Today marks an exciting new chapter in the development of the security camera industry. i-PRO aims to lead the AI-ification of the security camera market by making AI the new standard, with plans to triple the number of cameras in our lineup over the next 6-12 months. We will use the new business agility to respond quickly to market demands – delivering more high quality products, in shorter development times, at better value for money – by delivering high quality and reliable hardware. open to customization. i-PRO EMEA looks forward to supporting our partners and their customers on this exciting journey, ”said Gerard Figols, President of i-PRO EMEA.

As part of its desire to get closer to its partners and customers, i-PRO EMEA is revitalizing its Premium partnership program which includes distributors and integrators. Wanda Nijholt, i-PRO EMEA Manager Marketing and Communications, said: “i-PRO will work more closely than ever with our partners, listen to their needs and respond quickly with new solutions to become the trusted partner of new generation of the market. “

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