New business

How to Activate LinkedIn’s New Business Review Feature

With 810 million users in 200 countries and territories around the world, LinkedIn is unrivaled when it comes to professional networking. When used to its full potential, LinkedIn is also an effective business tool that allows professionals to build their brands, promote their organizations, share ideas, and even form new business relationships.

According to RingCentral, the professional services market is expected to grow at a compound annual growth rate (CAGR) to over $8 billion this year. LinkedIn has made major investments to keep up with, if not stay ahead of, the myriad growth industries under the colossal professional services umbrella.

In 2019, LinkedIn introduced a service pages feature allowing small businesses and freelancers to display their basic services on their profiles. This feature makes service providers more visible through the platform and other search sites.

Recently, LinkedIn went even further. The platform has introduced an exciting new feature for service page users, giving them the ability to request ratings and reviews for their services and share these reviews with their LinkedIn networks. Business owners and service providers should consider adopting these new LinkedIn features to add an extra layer of third-party credibility to their LinkedIn presence. Here’s how:

1. Create a services page

To use the ratings and reviews feature on LinkedIn, you must first set up a services page. As LinkedIn explains, Services Pages are simply “dedicated landing pages that showcase your services and business at no cost.”

The feature works on a request and proposal model, which means that potential customers can contact service providers by submitting a project request. “Once a desirable proposal is received, the client and supplier agree on the terms of the project and the job is done. Payment for project completion is made through the typical service provider process, outside of

If you haven’t yet set up a service page on your profile, here’s a step-by-step process derived from LinkedIn Help:

  • Open your LinkedIn profile and click on the Open at under your profile information.
  • To select providing services in the drop-down menu and click Continue after reviewing How it works.
  • Fill out the service page setup information by adding up to 10 services you provide, an about section, where you work, and whether you are available to work remotely.
  • Click on following to be redirected to an overview of your services page.
  • If you need to make changes to your page, click Make changes. Once you are happy with your page, click
  • You will have the opportunity to share a post to your network regarding the services you provide through LinkedIn and your services page. Although optional, it is recommended that you announce and promote that you are #openforbusiness.

2. Request and manage reviews

Once you set up a services page, you will receive 20 credits for requesting ratings and reviews from past customers. Reviews are limited and by invitation only, to prevent unscrupulous users from leaving baseless negative reviews. Take the time to think about which customers you would like to receive reviews from, especially if you offer multiple services.

Follow the simple steps below or go to LinkedIn Help to start requesting reviews for your services:

  • Open your LinkedIn profile and click on the gray providing services under your profile information.
  • Click it Invite to review button at the bottom of the page.
  • To select a category of service for which you wish to request a review and click on
  • Use the search bar presented to find and select relevant past clients by checking the box next to their name.
  • Click it Invite button to request a review.
  • Once you have submitted your requests, you can view and manage your invitations and notices through the Service page admin view.

Online reviews are an essential part of a business’s digital reputation and the buying process for many consumers. According to, 84% of people trust online reviews as much as a personal recommendation. With over 55 million businesses registered on LinkedIn, adding reviews to your profile adds a layer of third-party credibility and the ability to distinguish your work from your competition on the platform.

Erin McLachlan is a PR and content development intern at Flankable. Connect with Erin on LinkedIn.