New products

HONOR invests in R&D to develop new products – Back End News

Following the severance of ties with Huawei, HONOR is reintroducing the brand with a suite of new products and investment in its own R&D facility.

In October 2021, HONOR launched the first smartphone with GMS, the HONOR 50, which helped the brand firmly position itself as the third-largest smartphone vendor in China. All of HONOR’s smartphone lines, from its entry-level and mid-range to its flagship foldables, are equipped with Google Apps and services.

The HONOR X, HONOR 70 and HONOR Magic Series smartphones are expected to launch in the fourth quarter of 2022 in the Philippines.

HONOR launches HONOR 70, HONOR MagicBook 14, HONOR Pad 8 at IFA 2022
Honor announces worldwide availability of the Honor 10X Lite

Citing a report by International Data Corp. (IDC), HONOR said that in the second quarter of 2022, HONOR became the top mobile smartphone brand in China with a market share of 19.5%, up 88.6% from the same period l year, and 8.8% compared to the previous quarter.

brand identity

The brand’s global positioning in many categories contributed to its dominance with the new HONOR 70 series. 4 also allowed Honor to strengthen its share in the high-end segment > $600.

HONOR recently unveiled its first self-funded factory demonstrating excellence in manufacturing high-quality premium products.

“The opening of the HONOR Smart Manufacturing Industrial Park was an important milestone in our success in integrating our R&D capabilities into our manufacturing processes. The consolidation allows us to better leverage our expertise in both areas,” said George Zhao, CEO of HONOR Device Co, Ltd. “In addition to bolstering our manufacturing capabilities, the smart manufacturing facility houses world-class production, testing and quality control equipment. which ensures that our premium products meet the high expectations of our customers.

Automation, digitalization and smart technology are the cornerstones of the park’s core manufacturing capabilities. The Park operates with 75% of its production line automated, thus minimizing the risk of human error. More than 40% of automated production equipment is developed in-house, which is further proof of the close integration between R&D and the Park’s manufacturing capabilities.

All key equipment in the production facility supports digital control systems, enabling HONOR to better manage the entire production line and achieve better efficiency while improving product quality.