New business

Hearts & Science chose Melinda Duffy from oOh! as director of new business development


Global marketing agency Hearts & Science, part of Omnicom Media Group (OMG), has appointed Melinda Duffy as director of business development in its Sydney office.

Duffy joins Hearts from her previous role as Head of Development for the oOh !, agency where she was responsible for leading proactive client engagement and development.

Previously, Duffy was firmly established in the agency business with over 13 years of experience in the media industry, spanning government, entertainment, FMCG, travel and retail clients.

Duffy’s new role on Hearts & Science’s national leadership team will include overseeing a large portfolio of clients, as well as helping drive the agency’s new business ambitions in Sydney and Melbourne. .

Wendy Gower, MD of Hearts & Science in Sydney, said: “Mel and I worked together earlier in our careers, and I’m excited to do it again. She has an excellent reputation for building excellent client relationships and strong teams and I have no doubts that Mel will be a great asset to our team as Hearts continues to grow.

Duffy added, “I had the pleasure of working with many members of the senior Hearts team while I was at oOh! and i really loved how smart, curious and engaged they were. I am very happy to be part of it!

Duffy started at Hearts this week.