New products

Deepika Padukone launches 2 new products under her personal care brand 82°E

Bollywood actress Deepika Padukone on Tuesday launched Ashwagandha Bounce, a rejuvenating moisturizer, and Patchouli Glow, a sunscreen, under her new personal care brand 82°E. Deepika is the co-founder of 82°E with Jigar K Shah. Together, the duo launched their new brand last week.

According to the official Instagram post, Ashwagandha Bounce, a rejuvenating moisturizer made with ashwagandha and sodium hyaluronate, is priced at 2,700. While the Patchouli Glow product which is nourishing sun drops enriched with patchouli and ceramides is available at the regular price of 1,800.

At the launch of the two products, Deepika said, “With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices.”

She added: “The first step in this direction is our range of skin care products which have been rigorously selected, carefully formulated and clinically tested so that you can create simple, joyful and effective daily rituals to take care of the skin. health of your skin. And while this journey of discovery and learning has been mine thus far, I am more than thrilled to finally share it with you all.”

82°E is a modern personal care brand born in India, for the world. With rigorously selected, carefully designed and clinically tested products, 82°E is on a mission to make the practice of self-care a simple, joyful and effective part of your daily life, says the brand’s official Instagram handle. . .

Last week, the actress said, “Two years ago, we set out to create a modern personal care brand born in India, for the world. Pronounced eighty-two is, our brand is inspired by the standard meridian that longitudinally crosses India and shapes our relationship with the rest of the world.”

Meanwhile, Jigar K Shah posted on LinkedIn saying, “Deepika and I went through over 500 names (which we rejected for various reasons) and when we finally came across 82°E – we immediately fell in love. It immediately struck a chord.”

He added that “Some of the best consumer brands have an engaging story and clearly communicate the core spirit and vision of the brand. For me, 82°E does just that! It immediately wowed my left and right brain. Not only does the name evoke curiosity, but it also authentically and subtly represents our core brand vision of being rooted in India while being global and modern.”

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