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Celebrate 60 “Beyond Amazing” Years of Spider-Man with Exciting New Products and Experiences

Marvel announced its Spider-Man “Beyond Amazing” global marketing and consumer product campaign to celebrate the iconic superhero’s comic book debut 60 years ago. Over the past six decades, Spider-Man has appeared in countless comic books, movies, animations, video games, toys, and more. His image is synonymous with the modern superhero, and generations of fans have fallen in love with his unique look, ambitious heroism, and universal message that with great power comes great responsibility.

From now until December 2022, fans can celebrate Spider-Man’s 60th birthday with all-new Spider-Man 60th “Beyond Amazing” merchandise offerings, such as apparel, toys, collectibles and household items. Fans will also find exciting new pop-up experiences, special comic book cover variations, global retail activations, fan events, a new design for the Spider-Man collection on Disney+, an immersive exhibition at the Comic-Con Museum in San Diego, and more. In addition to the 60th anniversary deals, consumers can purchase fan-favorite Spider-Man merchandise such as apparel, collectibles, accessories and video games throughout the year.

“Very few characters have touched the lives of fans around the world like Spider-Man has over the past 60 years,” said Paul Gitter, SVP, Marvel Consumer Products. “We’re excited to partner with best-in-class brands on unique Spider-Man offerings that continue to expand Marvel’s leadership in lifestyle.”

Wonder | Kith – Spider-Man 60th Anniversary Collection

To kick off the celebration, Marvel has collaborated with global lifestyle brand Kith on a new collection that pays homage to six decades of the Marvel superhero, interpreted through Kith’s lens. The collection will be available from July 15 and features an assortment of specially designed apparel inspired by the iconic wall-crawler, including intarsia knit sweaters, 400gsm cotton fleece hoodies and a range of vintage wash long sleeve and short sleeve t-shirts. As part of the launch, fans can browse and purchase the collection at the Kith for Marvel Spider-Man Pop-Up July 15-17 in the character’s hometown of Queens, NY. The collection will also be available in Kith’s Aspen, Hawaii, Los Angeles, Miami, Paris and Tokyo stores, as well as shop-in-shops at Selfridges, Bergdorf Goodman and Hirshleifers.

In addition to Kith, new “Beyond Amazing” products will be released throughout 2022 from licensees such as Hasbro, Funko, The LEGO Group, Jazwares, PEZ Candy, Mad Engine, C-Life, Jay Franco, Bioworld, Citizen and Adidas. to name a few. Showing the reach of this beloved and ambitious character, the collections will be widely available at top retailers nationwide and around the world.

Spider-Man “Beyond Amazing” Variant Comic Covers

Some of the biggest artists in the comics industry have banded together in an incredible program of variant covers to honor Spider-Man’s 60th anniversary. Starting in August, “Beyond Amazing” variant covers will grace the covers of Marvel’s hottest comic book titles with beautiful artwork celebrating every aspect of the beloved Spider-Man mythos. From key moments in Spider-Man’s publishing history to Spider-Man’s forays into other media, these 20 stunning covers showcase a wide range of Spidey inspiration and prove why the hero’s impact on culture pop is simply unmatched.

Marvel’s Spider-Man: Beyond Amazing – The Exhibition

To celebrate the 60th anniversary of Marvel’s legendary Spider-Man, San Diego Comic-Con Museum is home to “Marvel’s Spider-Man: Beyond Amazing – The Exhibition”, now open to the public. This premier exhibit invites visitors of all ages to explore the historical history of the Web-Slinger, through original comic books, movie props, costumes, and other priceless original artifacts.

Marvel’s Spider-Man – the critically acclaimed action-adventure game comes to PC

Developed by Insomniac Games in conjunction with Sony Interactive Entertainment and Marvel Games, this beloved series has thrilled PlayStation fans around the world – selling over 33 million copies worldwide, as of May 15, 2022. this year, in collaboration with Nixxes Software, Marvel’s Spider-Man Remastered and Marvel’s Spider-Man: Miles Morales will launch on PC for the first time. Marvel’s Spider-Man Remastered will launch on PC on August 12, 2022 while Marvel’s Spider-Man: Miles Morales will launch on PC in the fall of 2022.