New products

Bridge lender SoMo launches three new products for 2022


“We have a strong relationship with our brokers and, following their valuable feedback, we are entering the auction space.”

In addition, SoMo will also improve its valuation product only in 2022, which will allow a wider range of borrower profiles and asset types to benefit from faster completions.

SoMo CEO Jamie Jolly said: “We have a strong relationship with our brokers and, following their valuable feedback, we are entering the auction space.

“It has been a very strong year for the company and now is the right time for us to expand to a new audience of borrowers, allowing our valued partners and clients to benefit more from the talent within the group.

“The team has accomplished so much this year; we loaned more than ever, had the highest number of completions and had a record day in business with our Black Friday campaign. Additionally, in the past nine months, conversion rates have gone from 20% to 51% and loyal customers from 40% to 85%.

“We are very excited to see what 2022 brings, particularly with the launch of our new products and the opening of a new office in London, which will have an expert London-based underwriting team to work in the transition. highly competitive capital. space.”