After merging with Flower Mound-based Funimation, Crunchyroll says it’s in “hyper-growth” mode. And he is fueling that growth with a new local executive.
The Sony-owned streaming platform, which has its production center in North Texas, has tapped Barb Bidan as its new chief human resources officer, who will oversee the company’s global team in addition to… to help guide the company into its “next stage of growth”.
“We want to provide our fans with anime when, where, and how they want to enjoy it,” Bidan told Dallas Innovates.
Crunchyroll is looking to add 100 employees globally
Bidan joined Crunchyroll, which has 15 offices around the world, this month. Prior to joining the company, Bidan held a similar role with Colorado aerospace company Boom Supersonic. According to her LinkedIn page, Bidan is also an advisor to startups and venture capitalists.
Bidan joins the company of more than 1,000 amid what she calls “booming” demand for anime content. Crunchyroll says it currently has more than 100 vacancies, including local roles in areas such as product design, software engineering, app development, and accounting.
“Crunchyroll has experts in many offices, but DFW is known as our production hub, with brand new studios to house our stellar voice acting prowess,” Bidan said. “We are a truly global company, which gives us the flexibility to hire for a variety of roles at our DFW site.”
Sony bought Crunchyroll from AT&T for nearly $1.8 billion
The announcement comes after Sony merged anime dubbing and distribution company Flower Mound Funimation – as well as Funimation subsidiary Wakanim – with Crunchyroll earlier this year, creating what it calls the “largest library of anime content in the world”.
Sony, listed on the New York Stock Exchange, acquired a 95% stake in Funimation in a deal that valued the local company at around $150 million in 2017. After announcing plans in late 2020, Sony completed its nearly $1.2 billion acquisition of Crunchyroll from Dallas-based AT&T. last August.
Crunchyroll has over 1,000 titles in its library. Last August, the company said it had hit the milestone of 5 million subscribers.
In April, Crunchyroll CEO Colin Decker stepped down. He was replaced as CEO by Rahul Purini, who previously served as COO of Crunchyroll, a role similar to his at Funimation.
“Anime continues to grow, and we’re definitely seeing a lot of appetite for anime both among avid fans and those who dip their toes into the medium,” Bidan said. “We continue to grow as fast as the anime.”
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