Actegamanufacturer of specialty coatings, inks, adhesives and sealing compounds for the printing and packaging industry, announces new additions to its extensive product portfolio, further enhancing visual and haptic effects achievable with shrink sleeves.
The new products include coatings designed to create highly tactile and impactful shrink sleeve effects. By applying the hybrid AQ-UV Soft Touch coating and UV Wet Touch coating, users can produce packaging designs that perfectly represent the product itself, such as wet touch coatings on a beverage bottle or the soft finish to the touch on a luxury tube. , revitalizing moisturizer or branding.
“Brands are constantly looking for ways to differentiate their products to stand out on a competitive store shelf, and these new coatings are the latest innovations from Actegadesigned with consumer experience and brand identity in mind.
Actega’s new solvent-based ink to create a dramatic metallic sheen
In addition to these advanced coatings, Actega’s new UV and solvent-based silver inks, including a solvent-based Rainbow Silver, have been launched for brands and converters looking to create a dramatic metallic shine. Converters can also opt for these silvers instead of a traditional foil finishing process, allowing for better recyclability of the finished container and reducing waste associated with foil application.
Combined with a new UV matte coating and UV shrink white ink, these new products further enhance Actega’s wide range of functional and special effect coatings for shrink sleeves.
Hoffmann commented: “Actega’s coating and ink systems work on all common substrates, including PET, OPS and PVC, and are suitable for one or two-sided finishing. Actega also prides itself on offering a truly consultative approach to ensure our customers can optimize the Actega products they choose, both during production and to deliver the most efficient, high quality finish, and our team is always available to offer technical solutions for slip angle, static, scratches or adhesion.
“Shrink sleeves are a rapidly growing market, offering 360° coverage and the greatest flexibility in container shapes. By continuously developing and innovating our product portfolio, we aim to ensure that our customers can remain competitive and take advantage of the many business opportunities available in this industry,” concludes Hoffman.