This is branded content for White Peak.
With over a billion websites on the web, building a brand new, innovative business site can be a challenge. Fortunately, with web design platforms like WordPress, many of the main obstacles can be easily avoided.
1. Make it visual
It’s fair to say that if you click on a website, you want to be greeted with tailored visuals. When building your website, make sure you choose a theme that matches your site and is easy to navigate.
Likewise, use graphics that complement your business goals and product listings so your customers can see exactly what they’re buying.
Visually, too, be sure to select fonts that are readable and suitable for your display text. You don’t want to invest the hard work in making a functional website just so your customers have trouble reading the content.
2. Don’t forget about mobile compatibility
Mobile browsing is on the rise and shopping is no exception. For this reason, you need to make sure you use a responsive website design that can fit smaller screens in a way that is pleasing to the eye. It also means that the website should load and display quickly on mobiles.
Indeed, the research of Google found that 53% of website visits via mobile are left if the page takes more than three seconds to load.
Therefore, it is important that your business site responds well to the mobile device visually and in terms of loading speed to avoid losing potential customers.
3. Use a suitable e-commerce platform
If you are selling products or services through your website, it is important to make sure that you are using an ecommerce platform that is suitable for your needs.
If you are a newbie or are not very comfortable with web development tools yourself, sticking to platforms like Woocommerce and Shopify is a safe approach.
These platforms offer basic shopping functions with the option of extensions and scaling if you need it.
On the other hand, if you are confident in web development or have a professional on hand, platforms like Magento are suitable for large companies and more complex and specific functions.
4. Quality and not quantity
Even if you have a lot of ideas, avoid posting too much content or crowding your website pages.
Providing engaging, well-written content can be a great opportunity to engage and educate your customers. It can also be beneficial for your SEO ranking.
On the other hand, irrelevant or too many blog posts or content can have the opposite effect by confusing and bombarding your customers.
5. Clear information
As a general rule, your website should be simple and pleasing to the eye, with key information such as contact details, categories, and calls to action clearly presented.
This makes your website easier to navigate and more attractive to your consumer. Removing heavy or unnecessary items can also improve your website loading speed.
Overall, choosing the most suitable ecommerce platform for you and your business can help you avoid unnecessary headaches. By applying these simple tips to your website, you can improve the overall consumer experience.